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Integrated Digital Strategy Concentration

Digital technologies are becoming a crucial part of how we communicate. The online MA in Communication concentration in Integrated Digital Strategy provides you with the opportunity to develop advanced and in-depth expertise in digital and emerging media so you can develop and manage comprehensive digital communication plans.

The concentration consists of four courses. Complete Strategic Communication for Global Audiences, Creativity and Networks, and Organizational Identity and Brand from the required courses, plus:

  • COM 678 Digital Experience Design

In addition to providing you with opportunities to learn and practice using digital media, coursework explores functions such as location-based interventions and how they can be effectively applied to digital communication strategies. You will also explore the role of digital technology in local, group, and community participation and how digital communities form and organize in various environments, including digital, geographic, physical, and hybrid spaces.

As a culminating project, you will design a digital intervention of your own for a community that you have identified. This project will provide you with the chance to apply your newly gained skills to a real-world environment.

Meet a Growing Need for Digital Media Experts

The Integrated Digital Strategy concentration complements coursework in the online MA in Communication program with an added layer of advancing your competency with digital tools. Managers and leaders in every industry need to have a strong understanding of how to use digital media to communicate effectively, whether they are designing marketing campaigns or educating the public.

Positions that require digital communications skills and a master’s in communication are opening up in every industry. For those looking to find a job or move up, digital strategy expertise will provide them with an advantage over candidates with entry-level knowledge in this area. Managers in advertising, promotions, and marketing with digital media skills will have the most favorable employment opportunities,1 and it can be inferred that there will be a similar demand for digitally literate professionals in other fields, especially for those with credentials from strategic communications graduate programs.

Among master’s in communication degrees, it is important that you choose one that recognizes the crucial importance of mastering digital tools and their role in an effective communications plan. The Integrated Digital Strategy concentration of the online MA in Communication at Queens University of Charlotte allows you to become a thought leader in the new and emerging media skills required in today’s evolving communication landscape.

Find out more about the career outlook with a concentration in Integrated Digital Strategy: Request more information or call us at 866-313-2356 to speak with an admissions advisor.

1Bureau of Labor Statistics, Occupational Outlook Handbook,
https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6, accessed May 25, 2017.