Strategic Communication Specialization

Develop Strategies That Drive Growth

The online Master’s in Communication with Strategic Communication specialization allows you to create and manage communication strategies for individuals, organizations, and diverse audiences.

Understand the Complexity of Communication Processes, Events and Interactions

The online specialization in Strategic Communication provides you with the knowledge, skills and critical thinking needed to explore a variety of communication issues. You will hone your ability to access credible information, analyze and evaluate messages and texts, create content, reflect upon social and ethical considerations and engage in effective communication across many platforms to accomplish the goals of individuals, organizations, and diverse audiences.

The Need for Applied Communication

The MA in Communication with Strategic Communication specialization online program applies to a variety of careers—however, applied communication is a booming field, with more than 27,000 new jobs becoming available in media and communication occupations through 2028.1 By acquiring both theoretical and applied communication knowledge that is informed by digital technologies, you will be equipped to be a well-rounded communication professional.

In the Strategic Communication specialization, you will prepare to advance in your field by exploring the nature of public relations, personal and organizational branding, the design of digital communications and the needs of diverse audiences. Various elective credit options allow for customization based on your career goals and aspirations.

Curriculum

Core coursework in the online Strategic Communication specialization program includes the study of communication theory, research methods, ethics, and intercultural communication. In the Strategic Communication specialization, you will gain advanced knowledge of public relations, organizational branding and digital design. Ultimately, you will create effective communication messages using various digital and media platforms to accomplish the goals of diverse audiences.

Through hands-on applied learning, you will discover how to create effective communication messages for specific communities. You will also complete a culminating project, using what you have learned in a live, real-world application.

Find out more about the Strategic Communication Specialization request more information or call us at 866-313-2356 to speak with an admissions advisor.

1(2019, Sept. 4). Media and Communication Occupations. Bureau of Labor Statistics. Retrieved from https://www.bls.gov/ooh/media-and-communication/home.htm.