Strategic Communication Certificate

Create Effective Messages For Niche Audiences

Your Strategic Communication certificate program allows you to create effective messages using various digital and media platforms for specific audiences.

Understand the Complexity of Communication Processes, Events and Interactions

The certificate in Strategic Communications provides you with the knowledge, skills and critical thinking needed to explore a variety of communication issues. You will hone your ability to access credible information, analyze and evaluate messages and texts, create content, reflect upon social and ethical considerations and engage in effective communication across many platforms to accomplish the goals of individuals, organizations, and diverse audiences.

In the Strategic Communication certificate program, you will study principles of public relations, organizational identity and branding plus strategic digital design.

The Need for Applied Communication

This program applies to a range of careers—however, applied communication is a booming field, with more than 27,000 new jobs becoming available in media and communication occupations through 2028.1

By acquiring both theoretical and applied communication knowledge that is informed by digital technologies, you will be equipped to be a well-rounded communication professional.

Curriculum

In the certificate in Strategic Communications program, you will gain advanced knowledge of public relations, personal and organizational branding and the design of digital communications. Ultimately, you will create effective communication messages using various digital and media platforms to accomplish the goals of individuals, organizations, and diverse audiences.

Through hands-on applied learning, you will discover how to create communicative interventions for specific communities. You will also complete a culminating project, using what you have learned in a live, real-world application.

Find out more about the Strategic Communication Certificate request more information or call us at 866-313-2356 to speak with an admissions advisor.

1(2019, Sept. 4). Media and Communication Occupations. Bureau of Labor Statistics. Retrieved from https://www.bls.gov/ooh/media-and-communication/home.htm