Communicate with Clarity and Confidence
In a hyper-visual, connected, time-challenged society, it’s trickier than ever to get your message heard. Queens University of Charlotte’s online MA in Communication program pairs proven communication theory with emerging media. You’ll learn what inspires people, makes them engage and connect, and how to apply that expert insight effectively across digital, social, and traditional platforms. An optional Integrated Digital Strategy concentration focuses your expertise on a variety of digital and social media tools — a growing aspect of organizational communications today.
Learn from an expert faculty of communication practitioners as you explore the relationship between principled leadership and effective communication. This online communication degree provides you with the skills to:
- Create comprehensive and cohesive communication plans that engage, inspire and build trust.
- Master communication theory and its application to practical strategy.
- Craft and communicate an authentic brand identity.
- Use and leverage traditional, digital, and emerging media tools effectively.
- Discover the relationship between leadership and communication.
This online master’s in communication provides you with a fundamental foundation of strategic communication expertise that you can build on throughout your career. The progressive curriculum teaches graduates to analyze information and work effectively within a variety of applied communication frameworks. In addition, the optional Integrated Digital Strategy concentration focuses your expertise on a variety of digital and social media tools so you can create and lead effective communications across the digital continuum.
Pair Proven Principles with Evolving Technologies
As technology and trends change how we communicate, one element remains constant: human nature. This online communication degree emphasizes universal truths of communication and how to adapt them to complement fast-moving, fast-changing technologies and trends.
You will gain knowledge of human behavior as it relates to communication, organizational dynamics, and strategic skills by learning to identify and understand the needs and motivations of different audiences; analyze specific situations and the best communication approaches and build a relationship of trust with consumers and communities.
These skills will help your messages resonate no matter the communication media — in print, in person, or online.
Integrated Digital Strategy Concentration
Digital media tools and formats represent a rapidly growing part of how we communicate, and are a vital part of messaging strategies in almost every role and industry. The optional Integrated Digital Strategy concentration provides the opportunity to develop advanced skills in using and deploying new and emerging digital media.
With an emphasis on social and other participatory media, the four-course concentration examines the ways digital communities behave in online, geographic, physical, and hybrid environments. You will explore the role digital technology plays in groups, and how communication professionals can leverage functions such as location services and user-generated content as part of a comprehensive digital communication strategy. As a final project, you will design a digital intervention for a community of your choice, allowing you to apply your new skills in a real-world environment.
A post-bachelor’s certificate in Integrated Digital Strategy is also available — contact an admissions representative for more information.
The Capstone: Put Your Communication Theory into Practice
As part of your studies in this online communication degree program, you will develop an inquiry into an important communication issue or challenge of your choice, write a proposal, and execute it. This hands-on capstone project will give you valuable insights into communication strategies and practices.
Prior graduate capstone projects have included:
- Rebranding Diabetes: Creating a Conversation Shift Through Stigma Reduction in Online Environments and Social Media
- From Running Bases to Trailblazing: A Strategic Communication Plan for Marketing the Organizational Leadership Communication Aspects of America’s Pastime
- Journey from Social Media Visual to Social Justice Movement: The Meaning & Meme-ing of #BlackLivesMatter
- Tweeting for Gender Equality: A Content Analysis of User Motivations for Participating in Hashtag Activism
- The Art of Storytelling and Emotional Branding: A Rhetorical Analysis of the Dove® Campaign for Real Beauty
Communication's Key Role
Communication plays a crucial role in organizations. An ability to prioritize work tasks, maintain a positive attitude, and work effectively with a team are three soft skills of highest value to employers. Having the ability to communicate clearly with colleagues is essential to acquiring these skills. Beyond a medium for transmitting information, communication is vital to organizational identity and brand; leadership and empowerment; as well as creativity and innovation.
Coursework in the Queens online master’s in communication degree is applicable to a wide variety of fields, as proven by our students, who hail from a range of industries that include:
- Marketing, public relations, and corporate communication
- Health communication
- Leadership and organization development
- Training and consulting
- Human resources
- Community affairs and development
The diversity of experiences makes for interesting discussions in class, with each student contributing a unique perspective.
Why Choose an Online Graduate Program?
Completing a master’s in communication online offers students the opportunity to advance their careers no matter their personal or professional status. Queens utilizes MyCourses, a robust and agile online learning environment that students can access anytime, from anywhere. Shared blogs, Skype conferencing, instant messaging, and community tools are a few of the many features that make the Queens online graduate student experience uniquely challenging and fulfilling.
Be at the Forefront of the Field
Thanks to the generous support of the Knight Foundation, the Knight School of Communication is a leader in the study and development of digital and media literacy. As a student in the program, you’ll benefit from the school’s immersion in the latest communication channels, practices, research, and thought leadership in existing and emerging forms of media.
Taught by award-winning faculty, the master’s in communication online at Queens encourages entrepreneurial, innovative, and creative communications solutions built on solid practice and theory.
Meet the Program Director
Our faculty is fully committed to making sure students thrive in the program and beyond. Read for more details on how that benefits you in this message from Zachary White, Ph.D., Director of the MA in Communication program.
Start the Conversation
Let’s talk about the Master of Arts in Communication with an optional concentration in Integrated Digital Strategy. Request more information or call us at 866-313-2356 to speak with an admissions representative.
Jenna Wise, MA in Communication student: I chose the communications program at Queens because of the direct application to my job now. I'm in marketing - it seemed like a really good supplement to what I'm already doing.
Dr. Zachary White: We cut across some of the traditional disciplines and professions, from human resources, to public relations, to marketing, and people with an entrepreneurial mindset.
Dr. Eric Freedman: The Communication program at Queens is unlike any other communication program in the nation, both in terms of our charge, which is linking theory to practice and tackling applied digital literacy; but also the size of our program makes us so nimble that we can respond to change in the communication landscape in a way that other communication programs seem unable to.
The balance between theory and practice that we have in the Knight School of Communication is critically important because we don't simply want to teach students how to communicate with each other or as part of the curriculum; but we want to really empower them so that they can take those lessons and work to improve the communities that they find themselves living in.
White: We address communication issues both theoretically and pragmatically, and we couch those in contemporary mediated context. Students who complete our program no doubt enhance their digital and media literacy.
Wise: I was definitely hesitant in the beginning of an online program just because I kinda felt like I'd be out there by myself, so it was unexpected and really great actually to have so much interaction with other people. The social aspect really eased my eased my hesitations and made it a lot more fun.
The MyCourses platform is very simple to use; it’s intuitive. If I have a question about an assignment I can post it for everyone to see, and then the professor can respond to it directly, so that gives the benefit of the answer to everyone in the class.
White: Students who may be more reticent to participate feel more empowered to analyze and respond to others.
Wise: It’s never one or two people dominating the conversation, so you definitely hear all kinds of points of view. I like that it’s so meaningful and open to interpretation.
Freedman: The lessons that their getting in the virtual classroom at Queens can really have a direct impact on their immediate circumstance.
Wise: Being able to apply a lot of these theories and concepts at my job, I’ve been able to effect a lot of change at my office because of that.