DEVELOP STRATEGIES THAT DRIVE GROWTH.
The online Master’s in Communication with Strategic Communication specialization allows you to create and manage communication strategies for individuals, organizations, and diverse audiences.
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Understand the Complexity of Communication Processes, Events and Interactions
The online specialization in Strategic Communication provides you with the knowledge, skills and critical thinking needed to explore a variety of communication issues. You will hone your ability to access credible information, analyze and evaluate messages and texts, create content, reflect upon social and ethical considerations and engage in effective communication across many platforms to accomplish the goals of individuals, organizations, and diverse audiences.
Career Outlook: The Need for Applied Communication
The M.A. in Communication with Strategic Communication specialization online program applies to a variety of careers—however, applied communication is a booming field, with more than 27,000 new jobs becoming available in media and communication occupations through 2028.1By acquiring both theoretical and applied communication knowledge that is informed by digital technologies, you will be equipped to be a well-rounded communication professional.
In the Strategic Communication specialization, you will prepare to advance in your field by exploring the nature of public relations, personal and organizational branding, the design of digital communications and the needs of diverse audiences. Various elective credit options allow for customization based on your career goals and aspirations.
Social Media Manager
As a social media manager, you will build and maintain a social media presence for a business or organization on multiple digital platforms. You will need to develop skills in Microsoft Office, email management, spreadsheets, presentations and public relations.2
Search Engine Optimization (SEO) Manager
As a search engine optimization manager, you are responsible for making your company’s resources appear as a top result in an internet search. You might manage data, spreadsheets and web pages as part of this job.3
Other titles you may qualify for:
- Social Media Strategist
- Marketing Specialist
- Media Planner/Buyer
- Advertising and Promotions Manager
- Public Relations and Fundraising Manager
- Content Producer
Core coursework in the online Strategic Communication specialization program includes the study of communication theory, research methods, ethics, and intercultural communication. In the Strategic Communication specialization, you will gain advanced knowledge of public relations, organizational branding and digital design. Ultimately, you will create effective communication messages using various digital and media platforms to accomplish the goals of diverse audiences.
Through hands-on applied learning, you will discover how to create effective communication messages for specific communities. You will also complete a culminating project, using what you have learned in a live, real-world application.SEE ALL COURSES
This 30 credit hour program costs $850 per credit hour. We provide transparency on what you can expect to pay so that you can make an informed decision.MORE DETAILS
Frequently Asked Questions
As you explore Queens’ online MA in Communication, our dedicated staff is here to ensure your decision-making is stress-free and enjoyable. If you have a question we don’t cover here, request more information or call 866-313-2356.
The total cost of tuition for the program is $26,520, excluding fees.
Yes, the MA in Communication program accepts transfer credits, please speak with an Admission Advisor for more information.
To schedule a virtual open house, please contact an admissions advisor for more information.
- (2019, Sept. 4). Media and Communication Occupations. Bureau of Labor Statistics. Retrieved from https://www.bls.gov/ooh/media-and-communication/home.htm
- (2020, Feb. 26). Average Social Media Manager Salary. PayScale. Retrieved from https://www.payscale.com/research/US/Job=Social_Media_Manager/Salary
- (2020, Feb. 21). Average Search Engine Optimization (SEO) Manager Salary. PayScale. Retrieved from https://www.payscale.com/research/US/Job=Search_Engine_Optimization_(SEO)_Manager/Salary